DANNY DEMERS
CREATIVE DIRECTION & DESIGN


NIKE ACG



GLOBAL CREATIVE DIRECTION OF NIKE ACG HOLIDAY CAMPAIGN
REPOSITIONING AND RELAUNCHING THE CATEGORY THROUGH A OWNABLE NIKE POV ON THE OUTDOORS.
DONE AT NIKE BRAND INITIATIVES IN PARTNERSHIP WITH JAKE GASCOYNE AND NICO SALA.
PHOTOGRAPHY BY JERRY BUTTLES, ARTWORK BY MAT MAILAND.

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