*TRIBECA FILM FESTIVAL WINNER
GOLDEN PENCIL WINNER
SHORTLISTED AT CANNES FESTIVAL

SMIRNOFF | KEEP IT MOVING


GLOBAL CAMPAIGN FOR LAUNCH OF SMIRNOFF ICE ELECTRIC.
Chris Fonseca defies the barriers of disability. 87-years-young BaddieWinkle proves age is nothing but a number. They #keepitmoving, letting nothing stop them from expressing themselves on the dance floor. Here they are in our global campaign for Smirnoff's new Ice Electric – a drink formulated for people who love to cut loose, break it down and drop it low.

AGENCY: 72ANDSUNNY NEW YORK
CREATIVE DIRECTOR: BRANDON PIERCE & ADOLFO ALCALA
SENIOR COPYWRITER: MIKIO BRADLEY
SENIOR ART DIRECTOR: DAVID GOSS & DANNY DEMERS
JUNIOR CREATIVES: PEDRO SAMPAIO & COLIN FRAWLEY
DIRECTOR: ZACHARY HEINZERLING
PHOTOGRAPHER: BEN RAYNER