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CLEVELAND CAVALIERS | BRAND IDENTITY | 2017 NIKE UNIFORMS 

DEVELOPING A NEW BRAND IDENTITY FOR THE CLEVELAND CAVALIERS FOR THE LAUNCH OF THE NIKE X NBA PARTNERSHIP. 
THE BRAND IDENTITY WAS TRANSLATED AND DESIGNED INTO THE NEW NBA UNIFORMS IN PARTNERSHIP WITH THE NIKE BASKETBALL APPAREL TEAM.
THE IDENTITY IS NOW BEING USED BY THE ORGANIZATION ACROSS ALL PLATFORMS.


DESIGN LEADS: DANNY DEMERS & JUSTIN LAROSA

PRODUCT DEVELOPMENT: NIKE BASKETBALL APPAREL
BRAND IMAGERY: NIKE BASKETBALL BRAND DESIGN