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NIKE ACRONYM VAPORMAX | GLOBAL LAUNCH

Launch campaign for the Acronym x Nike Vapormax collaboration featuring Errolson Hugh and John Mayer. Inspired by Spaghetti Westerns and Retro Sci-Fi films, the duo is portrayed in a :60 film trailer, a series of film posters, and a lookbook all debuted at a movie theater in Los Angeles on Air Max Day. CREATED IN PARTNERSHIP WITH THE NIKE NRG MARKETING TEAM AND NIKE NORTH AMERICA.

GLOBAL CREATIVE
LEAD CREATIVE: DANNY DEMERS
MARKETING DIRECTOR: JOHANNA F. SCHNEIDER
PRODUCERS: BENJAMIN PETERSON, BRIA HISEY

FILM/PHOtO
PRODUCER: TEDI TSURUDA, ALEXIS CHAMBERLAIN
PHOTOGRAPHER/DIRECTOR: CARLOS SERRAO
DOP: MONICA MAY
EDITORS: C+M
STYLIST: MEG CUNA

RETAIL
PRODUCTION + DESIGN: NIKE GEO STUDIOS