NEW YORK RED BULLS
FREELANCE CREATIVE & ART DIRECTION FOR MLS CLUB, THE NEW YORK RED BULLS.
SHINOLA | 2015 PRINT CAMPAIGN
WARBY PARKER | RETAIL LAUNCH
DESIGN & ART DIRECTION FOR VARIOUS LAUNCHES OF RETAIL LOCATIONS
ACCROSS AMERICA FOR EYEWEAR COMPANY WARBY PARKER.
WARBY PARKER | HALF DECADE PARADE
CELEBRATING A HALF-DECADE OF EXCELLENCE IN EYEWEAR,
WITH FRIENDS, BALLERINAS, A MARCHING BAND, AND LOTS OF BALLOONS.
WE ORGANIZED THE WORLD'S SMALLEST BIGGEST PARADE.
WHOLE FOODS MARKET | 2014 PRINT CAMPAIGN
DESIGN FOR WHOLE FOODS MARKET'S FIRST EVER NATIONAL PRINT CAMPAIGN
WITH A FOCUS ON EQUATING VALUES WITH VALUE.
On-going art direction and design work provided for various editorials FOR HIGHSNOBIETY MAGAZINE.
NEW ERA CAPS | IT'S ON
Branding & Art Direction developed for American cap manufacturer, New Era Caps to launch a performance division of the brand. For this we developed a brand campaign based on athlete's focus.
KINFOLK | GATHERINGS
PREVIOUS host and curator for Kinfolk Magazine's "Gathering" series. As an initiative to activate their local communities, Kinfolk invites their hosts to create a series of dinners and workshops based on themes explored in the magazine for readers to experience the brand.
KINFOLK | MAGAZINE
Art direction for a series of editorials published in Portland-based lifestyle magazine Kinfolk. Through culture and mainly food Kinfolk explores various themes with visuals essays, recipes and interviews on a quarterly basis.
VANS BY OTH
Art direction for platform to launch the first partnership boutique for Vans California in Montreal. The partnership was established with OTH Boutique and used their lifestyle influence to leverage the brand.
Digital content platform created for OTH's launch in the womenswear market. The platform invites Montreal-based fashion photographers, model agencies and stylists to shoot editorials for OTH's online magazine.
Brand work & Art Direction for Off the Hook's shift towards OTH Boutique. The new identity re-positioned OTH from a streetwear boutique towards a sub-cultural aggregator in Montreal through various brand initiatives.
LUNICE | THE GOOD KIDS
Branding & product design done for Montreal acclaimed producer Lunice and his "The Good Kids" Collection. The collection was created in collaboration with Off the Hook boutique to celebrate Lunice's heritage within the boutique's story.
LE BREAKFAST CLUB
Co-Creator and Art Director of "Le Breakfast Club", a monthly summer gathering merging fashion and food together. The event takes over a retail space on every first Sunday of the summer months, creating an entire new shopping experience accompanied with food, exclusive products, and other surprises only between 11 am to 2pm.
Art Direction and branding work done for Montreal-based band Le Matos and their latest album Join Us. Le Matos is an electro band with a fixation on the occult that also produces soundtracks for various Montreal films within a niche community.
A travelling GROUP exhibition of people vs. places,
co-curated alongside Kristian Manchester.
Things done here and there, many SUMMERS ago.
YOU CAN ASK ME ABOUT IT SOMETIMES.
Various logotypes, lock-ups and workmarks done for clients, while freelancing, in-house, or in agency.
A LOT MORE COMING SOON.